Art & Copy

Facts: ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.


This was a film I also watched in my advertising class. I was very useful to me to understand how people are very influence by adds and how simple they can be. Adds are part of our everyday life and this film gave the people a better understanding on how things that work in this system. I hope up coming Advertisers can learn from this film on how with strong copy,punch lines, ideas concepts, they can make an ad that is effective. The basics I learn from my advertising class to make a good ad; it must grab attention, stick to memory, must be believable, interesting, communicate clearly, and be different from all the other cheese adds in the world.Art and Copy was a film that should something that will always be in our lives.

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